Field Guide to Judging a Show by Its Title

In preparation for the upcoming gallery shows, check out this article from the NYTimes. They say never judge a book by it's cover, or a modern version: a cd by it's cover art, but I might disagree with that a little. Sometimes more daring titles make for an exciting exhibit with no rules and where anything goes. Not always the case but I think that it is only good publicity to have a great title and how long does it really take to come up with a great title?...Look at show titles like "Bridge Freezes Before Road," "Ribbed for Her Pleasure" and "Drunk vs. Stoned 2".